Small Business Owner Titles: 15 Creative Ideas & Tips

Are you trying to brainstorm your small business owner title? Here are 15 ideas and tips to help you develop a business title that suits your personality!

Navigating the process of choosing a business title as a small business owner can be smooth and stress-free. This article offers a convenient guide to 15 title ideas that will help you express your unique approach to business while considering your role and personality. We will discuss not only traditional options like CEO and President but also explore industry-specific and unconventional titles that can add a touch of flair to your business identity. By the end of this read, you'll be equipped with the insights and inspiration needed to pick a title that reflects your leadership, expertise, and business persona with ease.

Reflecting Your Personality and Role

As you select a title, it's essential to ensure that it harmonizes with your personality and your business's nature. The perfect title will effortlessly convey your position within the company and communicate your responsibilities to customers, clients, and team members. To make the decision-making process smoother, consider seeking input from reliable sources like friends, family, or mentors who can provide valuable insights.

The Classic Choices

CEO (Chief Executive Officer)

As a small business owner, adopting the title of CEO reflects your role as the top decision-maker in your company. This professional-sounding title is suitable for those who want to convey a sense of authority and responsibility.


Another option that communicates authority, the title of President, can be used interchangeably with CEO. This title demonstrates that you have significant influence over the direction and operations of your business.


For those who prefer a straightforward approach, "Owner" is a simple and effective title. This designation is ideal for individuals who are the principal owner of the business and do not have any investors or partners involved.


Similar to "Owner," the title "Principal" has a more official tone. This label can be used for businesses of all types, emphasizing that you are the primary leader within the organization.


The term "Proprietor" is another variation of "Owner" that works well for small-town service providers. It highlights your role as the owner and operator of your business.

Emphasizing Your Business Origins


If you are the individual who established your company, consider using the title "Founder." This designation acknowledges your creative vision and the effort you put into bringing your business to life.

Highlighting Your Leadership Style

Managing Director

The title "Managing Director" has a professional tone and implies that you play a significant role in managing the business. However, it does not necessarily suggest that you are the sole decision-maker, making it suitable for businesses with multiple leaders.

Managing Member

For those running a limited liability company (LLC), the title "Managing Member" is an excellent choice. It indicates that you are the person responsible for making critical decisions within the organization.

Managing Partner

If your business operates as a partnership, "Managing Partner" is an appropriate title. This designation reflects your role as the primary decision-maker within the partnership.

Tailoring Your Title to Your Industry

Technical Director

A "Technical Director" title is relevant for businesses operating within technical industries. This label showcases your expertise in your field and highlights your leadership within the organization.

Creative Director

For creative businesses such as design firms, fashion lines, and art shops, the title "Creative Director" is an excellent choice. This designation emphasizes your role in steering the creative direction of your company.


An "Administrator" title is suitable for office-based businesses, signifying your responsibility for overseeing daily operations and ensuring the smooth running of the company.

Director of Operations

For businesses looking to include their industry or specialty in their title, "Director of Operations" is a fitting choice. This title highlights your role in managing the day-to-day activities of your company while also showcasing your industry expertise.

Showcasing Your Specialization

Chief Accountant or Chief Plumber

Specific titles like "Chief Accountant" or "Chief Plumber" work well for various business owners, emphasizing their specialization within their industry. These titles demonstrate your expertise and position within your organization, making it clear to customers and clients that you are the go-to person for your particular field.

Unleashing Your Creativity

Chief of Things Around Here

If you want to stand out from the crowd and convey a fun, quirky image, consider adopting a creative title like "Chief of Things Around Here." This unique designation will certainly capture attention and spark conversation, reflecting your personality and innovative approach to business.

Selecting the Perfect Title: Key Takeaways

Choosing the right title for your role as a small business owner is a personal decision that should take several factors into account. Consider how your title will be perceived both internally and externally, as well as how it aligns with your company culture and your specific role within the organization.
Here are some key takeaways to remember when selecting your small business owner title:

  • Reflect on your personality and role within the company.
  • Consider the subtleties in meaning that different titles convey.
  • Seek feedback from trusted individuals to help make your final decision.
  • Tailor your title to your industry or specialization to showcase your expertise.
  • Don't be afraid to think outside the box and choose a creative title that reflects your unique approach to business.

The Bottom Line

In this exploration of small business owner titles, we have discovered the power of choosing a fitting designation that encapsulates your personality, role, and expertise. By considering classic titles such as CEO or President, industry-specific designations like Creative Director, or even venturing into unconventional territory with titles like "Chief of Things Around Here," you can craft an identity that distinguishes your business from the competition.
Remember to reflect on your unique relationship with your business and seek feedback from trusted sources to ensure you make an informed decision. By selecting a title that resonates with your audience and accurately represents your position, you can leave a lasting impression while confidently steering your business toward success.
So, dare to be creative, and embrace the journey towards finding the perfect small business owner title that will undoubtedly define your leadership, expertise, and identity in the ever-evolving world of commerce.