How Important is a Good Domain Name?
Digital presence means everything for you as an individual or your brand. One of the first steps of creating your digital presence is picking a great domain name. Just like someone walking into a store on main street for the first time, a domain name makes a first and lasting impression. It’s always great to pick a domain name that is easy to remember and relatable to you, your brand or a service that your business offers.
Picking a Perfect Domain Name
As we mentioned before, your domain name makes an important first impression. Hence, there are certain elements to picking a perfect domain name for your website. Here are some handy tips for you to keep in mind while picking a name:
Keep it Simple: Simplicity is the key here! Your domain name should be easy to remember. That means you should avoid numbers, too many words and special characters like hyphens. Just imagine you’re asking your grandparents to visit a website, isn’t just saying google.com easier than googleisasearchengine.com?
Avoid Special Characters: Another big no-no is the use of special characters and numbers in your domain name. Characters like “-” or numbers don’t just look odd, they can cause confusion. After all, numbers are the hardest to remember.
Make it Relatable: Your domain name should reflect you, what your business offers or what your brand is all about. For example, if you offer a flower delivery service in Boston, something like bostonflowers.com or flowerdelivery.com makes more sense than bostondelivery.com
Picking the Right Extension: We are spoilt for choice when it comes to choosing a domain extension like .com, .org, .net. There are over 200+ domain name extensions for you to choose from. The more popular ones like .com are harder to find availability, but you have more choices like .co, io and more. That’s when you have to take a step back and ask what’s best for you or your business, whether you want a worldwide audience or a country specific audience like .ca, .com.au or .co.uk
How to Check if Your Domain Name is Available?
So, you’ve narrowed down your domain name choices and it’s time to get cracking and lock down your preferred name! That’s a whole lot of work to check availability. Luckily BrandSnag’s Domain Name Availability Checker saves a whole lot of time by checking your domain is available across multiple domain extensions. After all, time is money!
What to do if your Domain Name is Taken?
Oops! Your domain is taken? That’s common, there are more than 300 million domains on the internet and that number is growing every day. Here are some steps you can take to modify your domain name to find available ones:
Abbreviate: Shortening your domain name but keeping it relevant might just solve your problem. If you chose a domain name like bunnyplumbingandheating.com try shortening it to bunnyph.com.
Verbs: Adding a verb to your domain name is another great way to find more available opportunities. If you picked a domain name like knives.com and it’s unavailable, try adding a verb like getknives.com or findknives.com
Choose another Extension: In today’s digital landscape you’re spoilt for choice when it comes to domain extensions. There are country specific domain extensions like .ca, .co.uk, .com.au and there are unique ones like .io, .co, or .inc. Pick something that’s relevant or just simply pick what you like.
Should your Domain Name and Social Media Name be the Same?
If you’re a brand or running a business, then yes! Being visible and findable on digital platforms means everything. If someone knows your website, it’s only natural for them to search for your business or brand on social media platforms. People are going to type in the first thing they remember about you, which happens to be your website, and being found on the top of the results on social means you did things right by choosing the same name for all your platforms. Lucky for you BrandSnag makes short work of this arduous process, simply enter your name in our
Social Media Name Check Tool
and check availability across multiple social platforms.