Ever thought of selling your arts and crafts projects online? Etsy has empowered thousands of craftspeople to turn their hobbies into businesses, and they could do the same for you. All you need is a strong product and an even stronger Etsy shop name. BrandSnag lets you search for the perfect Etsy name so you can get one step closer to building a successful Etsy brand.
Etsy is the number one online marketplace for handmade and custom goods. The platform allows craftspeople to sell their unique products to users looking for items with that extra bit of character you can’t find at the mall.
These products can be anything from clothing and jewelry to home décor and art. The site also features vintage items and craft supplies. Whatever you’re looking for on Etsy, one thing is true about everything you’ll see: it’s all one-of-a-kind.
When a user scrolls through Etsy, it’s the product that catches their eye; but it’s the brand that seals the deal. That might include your ratings or your bio – but it most certainly includes your name.
Picking an Etsy shop name can be extremely difficult. You may not be able tothink of a name, or the Etsy shop name you wanted might be taken. That’s where BrandSnag can really save the day for your business.
BrandSnag is a tool that allows you to quickly search through every available Etsy shop name so you can find the best one for your brand. Even better, it also cross-references names with social platforms and domain names so you can keep your digital brand consistent.
Here are some best practices that can help you along as you’re looking for your ideal Etsy shop name on BrandSnag.
Stay On-Brand: The best Etsy shops choose names that make it super clear who they are and what they do. That might mean including your location or what you’re selling. Don’t be afraid to be literal.
Think of Something Unique: Try combining two relevant words together to create a new word. Or get super abstract. Wherever you land, make sure it stands out from your competition.
Be Memorable: While you want to be original, you also want to be memorable – so don’t make your name so out there that people can’t remember it.
Keep It Simple: Sometimes, the best option is the one that’s right in front of you. Short and sweet always wins.
Optimize for Search: Just like you would with a domain name, think about SEO. Anything you can use in your name to increase your searchability could bring in traffic from outside of Etsy.
Quite likely, the Etsy shop name you had your heart set on won’t be available. This is when it’s time to get creative. Brainstorming using synonyms or words related to your original name could generate something. Think about how you want people to think or feel when they interact with your product and use that to fuel your naming. You could also include your industry, city, or an adjective beside the name you originally hoped for.
Looking for a new direction? Here are some Etsy shop names that could spark inspiration for names of your own.
FuzzieWuzziesCrafts: A comforting name for a sewing and embroidery company and evokes some childhood nostalgia.
SlipperySoaps: Double hit of creativity. One is alliteration, and the other is twisting a common expression – “slippery slopes.”
TheSilverShoppe: This jeweler tells you right away what they specialize in while evoking feelings of a traditional IRL jewelry store.
ArtsyFartsy: An art seller that really knows how to laugh at itself, which stands out in the often-pretentious world of art.
TheUniqueBoutique: Rhyming is a great memory device that works wonders unless it leans too heavily into cliché territory.
Ideally, your Etsy shop name and domain name are one and the same. Even better if you can find a name that works across your Etsy, domain name, and social pages. That’s what makes BrandSnag such a useful tool.
Consistency isn’t just a nice-to-have. It’s crucial for building brands and attracting repeat customers who know where to find you. BrandSnag can help you achieve that singularity with a quick and simple search.
Whether your old name has run its course, or the name you have was just a placeholder, sometimes you need to change your Etsy shop name. To do that, use the Shop Manager settings to get to Info and Appearance. From there, it’s pretty self-explanatory.