Product Name Generator
A good name is your product's first impression, and it can make or break its success in the market. BrandSnag's free and secure Product Name Generator is here to help. Enter a few keywords related to your product or industry, and you'll get hundreds of potential names to choose from. Try it now and find the name that will set your product apart.
Why is a Good Product Name Important?
A good product name is a strategic asset that enhances market success, consumer trust, and brand identity. Research by OptiBrand Rx shows a strong correlation between high-performing pharmaceutical brands and meaningful names. Of the 58 top-performing brands studied, 90% had names designed to convey specific meanings or emotional connections. These names often described product attributes, composition, benefits, indications, or used evocative imagery, making them memorable and likeable, which contributes to commercial success.
Consumer perception and purchase decisions are heavily influenced by product names. Market research, including focus groups and online surveys, reveals that consumers prefer names that are short, easy to pronounce, and memorable. These qualities seriously impact buying behavior, making it essential to identify which name characteristics drive sales.
Real-life examples illustrate the power of a well-thought-out name. Canada's new Professional Women's Soccer League, branded by Broken Heart Love Affair, emphasizes confidence and inclusivity. Sony's rebranding of the Eye-Toy to "Music Unlimited" improved readability and marketability. Apple's consistent use of the "i" prefix across its products shows how a strategic naming approach can strengthen brand identity and consumer association.
Branding statistics underscore the importance of a strong name. 77% of people refer to items by brand names, and 82% of investors consider name recognition essential. Additionally, 72% of the best brand names are made-up words or acronyms, such as Google, which originated from a misspelling of "googol," indicating the vast amount of information available through the search engine.
Studies from institutions like the University of Michigan show that consumers' attitudes towards brand names can influence their perceptions of product quality, forming complex associations in their minds. This highlights the importance of a thoughtful naming strategy.
Expert insights, such as Dr. Benjamin Wright's analysis of Twitter's rebranding to "X," demonstrate the challenges of changing an established name. Effective communication of the reasons behind a rebrand and emphasizing the benefits can help mitigate consumer resistance.
How to Use BrandSnag's Product Name Generator
Step 1: Enter Your Keywords
Start by entering a few keywords related to your product or industry into BrandSnag's Product Name Generator. These keywords should reflect the core aspects of your product, such as its main features, benefits, or target market. For instance, if you're naming a new health drink, you might enter keywords like "energy," "natural," or "refreshing."
Step 2: Hit Search
Once you've entered your keywords, hit the "Search" button. BrandSnag's Product Name Generator will then use these keywords to generate hundreds of potential product names. The generator leverages advanced algorithms to create names that are not only unique and memorable but also relevant to your product.
Step 3: Browse and Select
After hitting search, you'll be presented with a list of potential product names. Take your time to browse through the suggestions. Look for names that resonate with your brand's identity, are easy to pronounce, and are likely to be memorable for your target audience.
Step 4: Validate Domain Availability
Once you've selected a few potential names, checking if they are available as domain names is important. BrandSnag's Product Name Generator allows you to validate domain availability directly within the tool. This ensures that your chosen name can also be used for your website, which is essential for building an online presence.
Step 5: Check Social Media Availability
In addition to domain availability, it's important to check if your chosen name is available on social media platforms. A consistent name across your website and social media channels helps strengthen your brand identity and makes it easier for customers to find you online. BrandSnag's tool also provides this functionality, allowing you to ensure your name is available across major social media sites.
Finalize Your Choice
After validating both domain and social media availability, you can finalize your choice. With BrandSnag's Product Name Generator, you have a powerful tool at your disposal to create a compelling, unique, and memorable product name that aligns with your brand's identity and is easy for consumers to find online.
Tips for Coming up with a Good Product Name
According to a McKinsey study, 50% of product launches fail to meet business targets, often due to poor naming choices. A good product name should be memorable, unique, and evoke the right emotions and associations. Research by James Leonhardt and Cornelia Pechmann from the University of Nevada, Reno, found that consumers prefer easy-to-pronounce names, as they feel more in control of the product. This preference was consistent across various product categories, including golf balls and snow tires.
Characteristics of a Strong Product Name
A strong product name should be readable, writable, unique, short, punchy, and memorable. Brandwatch emphasizes simplicity and avoiding overly complex spellings. Qualtrics reports that effective product names can simplify sales, promote the product, and increase brand awareness. They recommend validating names through formal research to ensure they resonate with the target audience. David Placek of Lexicon Branding highlights that every letter in a name sends a signal that evokes meaning or associations, which should not be underestimated.
Real-Life Examples
Real-life examples illustrate the importance of a well-thought-out name. For instance, the name "Vizia" for Brandwatch's data visualization product was chosen for its uniqueness, ease of pronunciation, and visual appeal after extensive brainstorming and testing. The name "Lemonade" for a lingerie brand was selected to reflect the brand's commitment to inclusivity and body positivity, resonating with its target audience. Lexicon Branding developed the name "Navan" for TripActions, incorporating the idea of navigation and creating a palindrome for memorability and energy.
Use Market Research
Market research is important in the naming process. Conducting surveys and focus groups can provide valuable insights into how potential customers perceive different names. Qualtrics found that testing between 3-15 different name candidates can help identify the most appealing and memorable options. Forbes suggests using quantitative surveys and market research to evaluate potential names and ensure they resonate with the target audience and align with the brand identity.
Consider Long-Term Viability
It's essential to consider the long-term viability of the name. Avoid trends that may quickly become outdated, and choose a name that allows for future product expansions. For example, the name "FatForFuel" for a supplement company is more flexible than "KetoProtein," which could become limiting if the keto trend fades. Legal considerations are also essential. Before finalizing a name, check for trademark availability to avoid legal issues.
Strategies for Generating Names
Effective strategies for generating names include brainstorming sessions with product, development, marketing, and C-Suite teams. Techniques like brain dumping, word association, and mind mapping can be effective in this process. For example, Apple's "iPad" combines a simple prefix with a common word, making it both unique and easy to remember. Another approach is to use metaphorical names that convey the essence of the product, like Nike, named after the Greek goddess of victory.