What is the Best Time to Post on TikTok

What is the Best Time to Post on TikTok (2024 Update)

Want to increase your TikTok views and engagement in 2024? Read this article to learn the best times to post on TikTok and optimize your content strategy.

Ever wondered why some TikToks go viral while others barely get noticed? With TikTok's user base rocketing to 1.92 billion in 2023 and eyeing the 2 billion mark by 2024, timing your posts can make all the difference. U.S. adults are spending 4.43 billion minutes on TikTok yearly. That's a lot of scrolling! Let's unlock the best times to post on TikTok and get your videos the views they deserve.

The Best Times to Post on TikTok in 2024

The Best Times to Post on TikTok in 2024

Here's a breakdown tailored just for you, based on comprehensive data analysis, to help your videos hit the right eyes at the right times.

Daily Posting Guide

  • Morning: 10:00 to 11:50 AM is great for catching early browsers.
  • Afternoon: 2:30 to 4:00 PM, perfect for post-lunch scrolling.
  • Evening: 6:30 to 9:30 PM, as people unwind.
    Tuesday to Thursday are typically the best days for engagement.

Day-by-Day Breakdown

  • Monday: Early at 6:00 AM, again at 10:00 AM, and 10:00 PM for night owls.
  • Tuesday: 2:00 AM, 4:00 AM, and 9:00 AM for the early crowd.
  • Wednesday: Start at 7:00 AM, then 8:00 AM, with a late slot at 11:00 PM.
  • Thursday: 9:00 AM for morning engagement and 12:00 PM for lunchtime.
  • Friday: Kick off at 5:00 AM, then 11:00 AM, with evening times at 7:00 and 9:00 PM.
  • Saturday: Aim for 11:00 AM, then evening at 7:00 and 8:00 PM.
  • Sunday: Morning at 7:00 and 8:00 AM, followed by 4:00 PM for a relaxed end to the weekend.

For U.S. Audiences

  • Monday: Best times are at noon and 4:00 PM.
  • Tuesday: Wide range with 4:00 AM, 8:00 AM, 10:00 AM, and a 3:00 PM slot.
  • Wednesday: Midday at 1:00 PM and 2:00 PM.
  • Thursday: Start early at 5:00 AM, then 3:00 PM and 6:00 PM.
  • Friday: Varied with 1:00 AM, 11:00 AM, and evening at 7:00 and 9:00 PM.
  • Saturday: 5:00 PM is a single, but effective, time.
  • Sunday: A day starting at 1:00 AM, 2:00 AM, moving to 1:00 PM, 2:00 PM, and wrapping up at 10:00 PM.

Keep in Mind

  • Weekends might slow down, so keep your best content for the weekdays.
  • Posting just before the daily grind or after can catch more eyes.
  • Try posting at off-peak minutes like 9:58 AM instead of on the hour to dodge the upload rush.
  • These tips are your starting point. Your audience is unique, so tweak these times as you learn more about them.
  • Your TikTok analytics are a goldmine. Dig into them regularly to refine your strategy as your following grows.
    Remember, these insights are here to guide you, but your audience's preferences are key. Keep an eye on their habits and adjust accordingly, and your content is sure to shine at just the right moment.

Why Should TikTok Matter to You or Your Brand

Why Should TikTok Matter to You or Your Brand

Let's cut to the chase. TikTok is a powerhouse, a game-changer in the digital arena where your brand can truly shine. Since its launch, TikTok has exploded, boasting over a billion monthly active users. That's a vast audience at your fingertips, waiting to see what you've got.
First off, the growth is undeniable. From a modest start to reaching nearly 2 billion souls globally by 2024, the numbers speak volumes. In the U.S. alone, we've seen users multiply to over 150 million. That's not just growth; it's a revolution.
Who's watching? Everyone, but let's zoom in. A considerable chunk of U.S. users falls between 18 to 34 years old. This demographic is gold for brands, full of trendsetters and spenders ready to engage with your content. Plus, with a slight lean towards female users, there's a wide variety of interests to tap into.
Speaking of engagement, Americans are not just scrolling; they're investing time—over 4.43 billion minutes yearly, to be exact. Daily, 29% of users can't help but open the app. That's loyalty. That's habit. That's where your brand needs to be.
Globally, TikTok's not just a participant; it's leading the charge. From the U.S. to Saudi Arabia, where 90% of adults use the app, the reach is incredible. And with Douyin lighting up China with 750 million daily users, the message is clear: TikTok knows no boundaries.
But why should you care? Because TikTok is reshaping content consumption. From fitness to fashion, self-care to business, it's where trends are born and spread like wildfire. It's also redefining shopping, with TikTok Shop attracting over 200,000 sellers. This platform is not just about likes; it's about leading in your industry.
For your brand, the numbers are just as compelling. With an unmatched return on investment—$2 for every $1 spent—TikTok's efficiency in reaching potential customers and converting views into value is unparalleled.
So, why does TikTok matter for you or your brand? Because it's where the world is watching, engaging, and buying. Miss out on TikTok, and you're not just missing an app; you're missing an entire market ready to be captivated by what you offer. It's time to make your mark.

Best Practices to Go Viral on TikTok

Best Practices to Go Viral on TikTok

Now that you know the best time to post on TikTok, how do you ensure your content doesn't just drop like a stone but soars? Here's the inside scoop, tailored for you, on making waves on TikTok.

Understand Your Audience

First off, get cozy with who's watching. TikTok thrives on its youthful energy, with a big slice of its users under 34. This crowd loves authenticity, humor, and creativity. Get into your analytics, figure out who's tuning in, and tailor your content to match their vibe. It's like picking the perfect playlist for your road trip – the right tunes make all the difference.

Master the Art of Trendspotting

TikTok is the playground of trends. One day, it's dance challenges, the next it's a quirky meme. Keep your eyes peeled and your ears to the ground. Engaging with trends not only shows you're in the loop but also increases your chances of being discovered by a wider audience. Think of it as surfing; catch the right wave, and you're in for an exciting ride.

Craft Snappy, Engaging Content

In TikTok's fast-paced world, your content needs to hook viewers from the get-go. Start with a bang, keep it tight, and always aim for a memorable ending. Whether it's a laugh, a gasp, or an "aww," leaving them with a strong feeling keeps you on their minds and their For You pages.

Leverage Hashtags and Challenges

Hashtags are your GPS on the road to virality. They guide your content to viewers searching for something specific. Jumping on or creating a challenge? Even better. Challenges are like TikTok's own sport – everyone wants to join in, compete, and share. It's your chance to be the coach, the player, and the cheerleader all in one.

Prioritize Video Quality

While TikTok appreciates authenticity, a dash of professionalism in your video quality can set you apart. Think clear visuals and crisp audio. You don't need high-end equipment; just good lighting and a steady hand can dramatically enhance your content's appeal. It's akin to dressing your best for a first impression; it counts.

Optimize Posting Times

Timing isn't just everything; it's your secret weapon. Dip into your analytics to spot when your audience is most active. Posting during these peak times increases your chances of being seen and shared. It's like fishing when the fish are biting; your efforts are much more likely to pay off.

Experiment with Content Types

Don't box yourself in. TikTok is a canvas for creativity, so paint with all the colors. From lip-syncs and skits to how-tos and behind-the-scenes, variety keeps your feed fresh and your audience guessing. Consider it a buffet; the more flavors you offer, the more appetites you'll satisfy.

Use the Right Music

Music is the heartbeat of TikTok, driving trends and emotions. Aligning your content with the right track can amplify its impact, making it more relatable, shareable, and memorable. It's like choosing the soundtrack to your movie; the right song can turn a good scene into an unforgettable one.

Collaborate with Others

Join forces with fellow TikTokers to blend audiences and creativity. Collaborations can introduce you to new viewers and add a fresh dynamic to your content. It's the essence of teamwork; by combining strengths, you can achieve much more than going solo.

Engage, Engage, Engage

Last but not least, TikTok is a two-way street. Respond to comments, duet with followers, and participate in the community. Engagement builds relationships, and relationships build followers. It's like hosting a party – the more you mingle, the more memorable the night.

The Bottom Line

In wrapping up, remember that using TikTok demands strategic timing. Armed with insights on optimal times and days, you're equipped to boost visibility and engagement for your videos. Tailor these guidelines to fit your unique audience, refer to analytics for precision, and keep refining your approach. Your content has the potential to resonate more effectively, capturing the attention it deserves at the right moments. Stay adaptable, creative, and responsive to trends and feedback. Your path to making an impact on TikTok hinges on understanding and acting on these temporal sweet spots.